Entertainment Is a Business Driver
Why the most durable companies built media before they built campaigns, how brands gave it away, and why every barrier that pushed them out has reversed. F1, Wrexham, the soap opera and the AI scarcity paradox, with a practical operating model to close.
Your audience leaves with
- The three wars every business now fights: attention, credibility and demand
- What F1 and Wrexham reveal about storytelling as valuation
- How to program video like a network instead of posting like a feed
