Strategy & Consulting
Senior media leadership, without the full-time hire.
We set the strategy before we roll a camera. Some clients use us as their marketing department. Others bring us in for one decision that matters.
Fractional CMO and Chief Content Officer
Ryan Harper leads your marketing and content function part time, with a production team behind him.
- Marketing and content leadership
- Brand and messaging strategy
- Team and vendor oversight
- Budget and channel planning
- Board and leadership reporting
Marketing and Content Strategy
A plan for what to say, where to say it and how to measure it.
- Audience and message strategy
- Content calendar
- Channel plan
- Measurement plan
Show and Media Property Strategy
Design an owned show or series that brings your buyers, partners and talent to you.
- Format and concept
- Guest and audience strategy
- Funnel and attribution
- Production model
- Studio scoping
Investor and LP Communications
Narrative, materials and video for the moments that move capital.
- Capital and fund narrative
- Investor decks
- LP updates and reporting
- Fundraise films
- AGM and annual meeting content
Video and Brand Audit
A two-week review of your content, channels and competitors, with a roadmap.
- Content and channel audit
- Competitor review
- Prioritized roadmap
Executive On-Camera Coaching
Prepare leaders to be clear and credible on camera and on stage.
- Camera readiness
- Executive presence
- Investor pitch coaching
- Team workshops
The gap isn't who is doing video. It's who has gone professional.
The difference between amateur and professional video is not polish. It is structure. Amateur execution doesn't just underperform, it erodes trust. Professional execution compounds it.
| Dimension | Amateur | Professional |
|---|---|---|
| Publishing | Sporadic, when someone has time | Programmed formats on a predictable cadence |
| Ownership | Unclear, falls to whoever volunteers | Assigned, staffed and resourced |
| Strategy | Trend chasing and bursts of energy | Built around audiences and business outcomes |
| Measurement | Views and likes, if anything | Watch time, returning viewers, pipeline |
| Leadership | Executives stay off camera | Executives are part of the distribution |
| Learning | Every upload resets to zero | Every iteration compounds |
The programming model
Five audiences, and every one moves deeper.
Every market contains five audiences. Each one maps to a content mode with its own business outcome, and good programming moves people from one to the next.
- 01 · The ignorantEntertainmentExtreme top of funnel: they have never heard of you, or your industry. Story earns the first minute.
- 02 · The curiousEducationStrengthens the funnel and lays the groundwork for future business. The long play.
- 03 · The engagedAuthorityThe buy zone: striking deals, making sales, closing the due-diligence window.
- 04 · The professionalInsightRecruits and retains talent and drives in-industry deal flow. Top of mind among peers.
- 05 · The expertLegacy and moatYour industry's advocate, shaping policy and regulation. In the room when the rules are written.
Three ways to work with us
Project
One film, one event, one campaign. Scoped and quoted up front.
Program
A monthly plan: the Studio Plan or a content and distribution retainer.
Partner
A fractional seat. Strategy, production and distribution run by one team.
Not sure which? Book a 15-minute call.
Book a callHow every engagement runs
- 01Discover
- 02Plan
- 03Capture
- 04Edit
- 05ApproveReview built for compliance and legal sign-off.
- 06Distribute
Strategy & Consulting questions
Ryan Harper leads your marketing and content function part time: brand and messaging strategy, budget and channel planning, oversight of your team and vendors, and reporting to leadership or the board. The difference from a typical fractional CMO is that a production team sits behind him, so the plan gets made, not just written.
Yes. We build the capital and fund narrative, investor decks, LP updates and reporting, fundraise films and AGM content. It can be a campaign around one raise or meeting, or an ongoing program that keeps your investors informed between events.
A two-week review of your content, your channels and your competitors. You get a clear picture of what is working, what is missing and a prioritized roadmap of what to do next, whether or not you keep working with us.